Momentum and Scaling: two Big Components of Making it Happen as a Marketing Upstart

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Joseph Kashurba is the leader of a group who has strongly pushed for new accelerated resources in digital marketing. There are too many obstacles in the landscape for even the savviest startup to succeed effectively. After battling it out for months on end, the top providers stand a minimal chance. Without excessive luck, 80 hour work weeks, and some ridiculous talent, it is just too hard to manage a freelance upstart in 2018.

Keeping Momentum

The partner acceleration program focuses on two key aspects of success: momentum and scaling. The first is largely about tracking results and witnessing small victories amidst tough challenges. It makes sense to see progress unfold in a practical way by regarding increased clicks, adding new landing pages and tracking their progress, and building a business with tangible results.

A Glance at Scaling and Why It’s Everything

The latter is another aspect entirely, and it is a tough one to pin down. In a digital atmosphere, scaling refers to the ability to expand without losing previous tasks. Can a small business make it bigger without just spinning their wheels? Scaling depends predominantly on implementing strategies that can keep former processes moving while growing into new ones. Automation is an elemental piece to this. Hiring (and learning how to hire) is another big component.

The Accelerating Program

Kashurba covers different approaches to success revolving around scaling. Without it, the business has no chance to grow. In 2018, this just is not going to cut it. There is no such thing as stagnancy. Stagnancy is doom. It means falling victim to faster and luckier competitors who can jump to the top in a respective niche.

The above is not an argument for giving up. In fact, it is the opposite. With the right team and the right resources, anyone can diminish the obstacles and thrive. It only requires a lot of stars to align. With Joe Kashurba and his team, you are starting things off by opening up a map of the stars. Find out where they are and where they need to go. It isn’t easy, but it’s realistically possible. This is more of a chance than many upstarts have just swinging for the fences and hoping for the best.


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